When you plan a route, the first step is normally out of your front door. Take a walk through the neighbourhood you have in mind, and listen to the story it wants to tell.
A route should take the average person at least 15 minutes to walk. It can be longer of course, and most routes are, but when you decide on the length of your route, consider the amount of talking you’ll have to do. There can and in most cases should be silences along the way, and you’ll probably average out at about 100 words per minute of walking. A 15 minute walk works out to roughly 1,500 words, for example, and a 30 minute walk is closer to 3,000 words. Try to keep your route under 4 km or 2.5 miles. Routes can obviously be longer, but think about how much walking you want the listener to do. Most of our walking tours have between 30 min to 1 hour of recorded audio, with 40-45 min being a sweet spot.
We recommend keeping your driving route at or under 2 hours long, and aiming for between 1 hour to 90 minutes of content. This makes it more logistically manageable and is enough time to engage the listener, without overwhelming them with content.
If your route is longer, for example a full day drive tour, it’s best to break it up into separate tours that can stand on their own as individual tours. We’ve found that tours that are broken up into Part 1 and Part 2 etc, usually end up with the listener only purchasing and taking Part 1.
Driving tours involve less stopping and more silence on the way, this is why we display the time and distance to the next track.
You don’t want to have wall to wall content playing, without giving people the chance to talk. But you also don’t want them to sit in silence waiting for the next track to play every 5 minutes or so, especially if it’s not saying much. For shorter routes, an hour or under, it’s fine to have content play more frequently, but for longer routes, it’s best to try and break the content up into reliable sections, for example having 10 minutes of content, then 10 minutes of silence. This gives your listeners a chance to chat and reflect before the next batch of tracks. This isn’t a strict rule, but a good guideline to go by.When choosing a route for the tour, try picking a start point that’s easy to find and the listener can start safely from, such as a gas station or parking lot.
When deciding on a cycling route, it’s best to have the tour start near a bike rental store if it makes sense to. The store can help promote the tour and make some income by selling copies of the tour directly to their customers.
Listener safety while cycling is paramount, so if your listeners are sharing a route with cars and pedestrians, it’s best to keep content to a minimum while travelling, and instead stop them at each location.
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