It’s tricky to measure the impact of social media on tour sales. We can’t track all the different platforms equally for a start, and behaviour varies widely from one to the other. Twitter is immediate, with an emphasis on what is happening right now, while people use Instagram for inspiration, sometimes about where to travel to next. But while every platform is different, we do know that the users who discover your tour through social media are more likely to buy it, on average, than users who arrive through every other channel except a referral link, like CNN’s to our home page. For that reason, it makes sense to share your tour, and to do it regularly.
Here are some guidelines:
Whether stylized like these photos above, or just simple text overlaid on a picture, enticing quotes from your tour are an easy way to attract an audience.
When you do share your tour, be sure to mention us! You’ll find us at facebook.com/myvoicemap on Facebook, at @MyVoiceMap on Twitter, and at @myvoicemap on Instagram.
For a deep dive on the social media channel that drives more sales than any other, Facebook, take a look at this presentation by Alex Parkhill, our Head of Marketplace Development.