Users who arrive at your tour through social media are more likely to buy it, on average, than users from any other channel. It’s easy to see why this is the case: we prefer buying from people we know, even vicariously, and when you and your VoiceMap tour are easy to find on Instagram, Twitter or Facebook, you’re giving potential customers ready access to social proof. This is especially helpful with new and potentially unfamiliar products like audio tour apps, and when you decide what to post, it helps to remember that you’re trying to convert browsers into buyers.
You’ll find some suggestions below with general guidelines first, followed by content ideas and breakdowns specific to Facebook, Instagram and Twitter. (But they could apply equally to Youtube, Snapchat, TikTok. In fact, that’s the first guideline.)
Focus on images that either show off the experience or evoke positive emotions about the destination. Photos with interesting details work well, as do picturesque slices of life. Avoid photos that are too dark or too bright and grubby looking scenes with things like overflowing bins.
Your Instagram captions should highlight the advantages of doing a self-guided audio tour. Take this Instagram post for example, it highlights that the tour can be done at the listener’s own pace and on their own schedule. Captions can also highlight what listeners have to look forward to like in this post.
View this post on Instagram A post shared by London lover turned blogger 🇬🇧 (@discoverwithdasha)
A post shared by London lover turned blogger 🇬🇧 (@discoverwithdasha)
Tag other Instagram accounts in your photos, like VoiceMap and local tourism accounts. The easiest way to find accounts to tag is to Google the city your tour is in and visit the top tourism related websites that come up. Open those sites to find a link to their social media pages. Simply click on the Instagram icon to visit their page and then follow them from there. (You’ll usually see it at the top or bottom of the page). Look for websites that have the words “Discover” “Visit” “Travel” “Secret” plus the city’s name in their title. Those types of tourism accounts will often repost and share content created by other accounts. By tagging them in your posts and in your Instagram stories, they’re more likely to share your content to their followers. Don’t forget to tag us too so we can share your posts.
Hashtags are more effective on Instagram than other social networks, possibly because it’s so visual, and they really make it much easier for new audiences to find your posts.
Using hashtags is a bit of an art form, but there are nifty guides out there like this one to help you out. Remember to use the hashtags with the most posts related to them. You can also use a hashtag generator to give you some ideas.
Here are some travel-related hashtags that have worked for us:
We also use the hashtag #VoiceMap. If you use it, we’ll like and share your posts.
Finally, don’t forget to share your post to your Instagram story!
View this post on Instagram A post shared by VoiceMap (@myvoicemap)
A post shared by VoiceMap (@myvoicemap)
Some examples of the hashtags we use when we post from the VoiceMap Instagram account.
Facebook posts tend to be a combination of text, links and images. If you share an image or link, remember to write a caption that highlights the advantages of a self-guided audio tour with a strong Call To Action. Avoid using Facebook for a hard sell and try to be more conversational. Like Instagram, you can tag other pages but only do so if you’re mentioning them in your post.
If you’re already active in a group and it doesn’t go against their policies, then feel free to share and promote your tour with the group. Don’t forget about the rule above though, remain conversational. Some groups will have a weekly thread dedicated to self-promotion. Wait for those threads to post about your tour.
Twitter is by nature shorter and to the point. It uses more direct Call To Actions than Facebook and Instagram with a focus on immediacy. Try linking your tour to current events, topics and themes where possible. For example, the 27 September, World Tourism Day, is the perfect time to post about your tour and include the hashtag #worldtourismday.
Tweets that include a link or image are more likely to be retweeted than posts without. If your tour has been featured in an article, create a post on Twitter with a link to the featured article. You can find tons of useful guides on how to get the most out of your Twitter posts like this one.
Use hashtags related to your tour. Don’t try to force a link between trending hashtags and your post – that’s bad Twitter hashtag etiquette. Here’s a guide on how to use hashtags effectively on Twitter.
How useful was this?
Click on a star to rate it
Average rating 0 / 5. Rating count: 0
No ratings so far. Be the first to leave a rating.
How can we make this more useful?
Was this part of the tutorial not detailed or clear enough? What questions do you still have that could have been answered here?