Share it on social media

Table of Contents

Users who arrive at your tour through social media are often more likely to buy it than those from any other channel. When you and your VoiceMap tour(s) are easy to find on Instagram, Facebook, or YouTube, your tours feel more personal and trustworthy, giving potential customers valuable social proof. This is especially helpful with new and potentially unfamiliar products like audio tour apps. When you’re deciding what to post, remember that you’re trying to convert browsers into buyers.

You’ll find some suggestions below, starting with general guidelines that apply across all platforms, including Instagram, Facebook, YouTube, and TikTok. This is followed by content ideas for posting on your own accounts, and guidelines for submitting video content for us to post on VoiceMap’s accounts.

General guidelines #

  • Stick to the platforms you know, where you already have a following. Don’t create new accounts just to promote your tours.  
  • Post consistently to make sure your tours stay visible. One post isn’t enough, social media content has a short lifespan, and audio tours sell best when travelers are planning their trips or already on the move. 
  • Use scheduling tools to help you stay consistent – here’s a guide to scheduling posts on Facebook and Instagram.
  • Vary your content and post types to keep viewers engaged. Avoid using the same image, video or caption too often.
  • Always include a Call To Action, it’s an effective way to turn viewers into buyers. 
  • Whenever you post on your business account, share it on your personal account as well. If you want to differentiate between the two, you can always tweak the caption a bit to make it more personal.
  • Use relevant travel-related hashtags to increase visibility, such as #travelgram, #exploremore, #traveldifferently, #selfguidedtour, and #VoiceMap. If you’re unsure, use an online hashtag generator for additional ideas but avoid using unrelated hashtags.  
  • Reshare your content through Instagram stories to reach followers who may have missed your original post.
  • Write engaging captions that also highlight the advantages of doing self-guided audio tours. For example, this Instagram post, highlights the tour’s flexibility, this post shares what listeners can look forward to, and this one highlights some of the benefits of doing a VoiceMap audio tour. 
  • Tag relevant accounts like local businesses and tourism boards. They could repost your content to their followers, which will boost your reach. 
  • Don’t forget to tag us in your posts. You’ll find us at @myvoicemap on Instagram, facebook.com/myvoicemap on Facebook, at @VoiceMapMe on YouTube.

Posting on your own accounts #

Posting on your social media accounts is a great way to showcase your tour and attract more listeners. Below, you’ll find tips on choosing the right images, creating compelling posts, and using tools to enhance your content.

Photos and text #

  • Choose captivating photos that showcase the experience or evoke positive emotions about the destination. Photos with interesting details or picturesque moments work well. Avoid photos that are too dark or too bright and grubby looking scenes (such as overflowing bins).
  • Share albums or galleries featuring locations and people from your tour. Pair them with captions that provide a glimpse into what listeners can expect.
  • Post testimonials and reviews, especially ones that highlight the experience.
  • Experiment with single images and text overlays. Pull quotes from your script or notable facts about the locations to spark interest in your tour.
  • Use tools like Canva to create polished, professional-looking posts that combine text and imagery.
  • Share links to specific locations from your tour, especially if those locations have photos, like the featured location. This is described in more detail here.

Short videos and reels #

Submitting content to for us to post on VoiceMap’s accounts #

We post short videos (30-60 second reels) of selected VoiceMap tours on our social media accounts, including Instagram, Facebook, TikTok, and YouTube. These videos are powerful marketing tools, helping to promote your tours and increase awareness of VoiceMap.

We create these videos using the footage you provide, combined with your tour’s audio, to highlight the best parts of your tour. We can only create these videos if you provide enough video content of your tour, so please make sure you read the guidelines on what to send and the general filming tips below carefully.  

What to send #

We’re looking for 20-30 short clips, each lasting 15 to 30 seconds, including:

  • At least 10 shots of interesting locations on the tour. Hold the camera still for the first 10 seconds with a clear focal point, then pan, zoom, or get creative.
  • At least 3 simple walking shots, following the route, holding the camera as still as possible while moving at a steady pace.
  • At least 3 shots of the people doing the tour, either as selfies or filmed by a friend.
  • At least 4 cutaways with street scenes or panoramic views or stops for a drink or a meal or animals or close-up details. Again, the less the camera is moving here the better. The cuts create the movement. The shot doesn’t need to.

You can send your videos via Wetransfer to [email protected]. Clearly label your videos (with the tour name + site name) and use folders if you’re submitting for multiple tours.

You can see great examples of videos we’ve created for publishers who have sent us content on our Instagram and TikTok.

General filming tips #

  • Shoot clips that are at least 15 seconds so there’s plenty to work with.
  • Include a mix of close-ups, mid-range, and wide shots.
  • Make sure the lighting is good, avoid overly dark or harshly bright footage.
  • Keep the camera steady to minimize shaky footage.
  • Showcase as much scenery as possible.
  • Shoot in portrait mode rather than landscape.
  • Get creative and have fun!

Mistakes to look out for #

  • Avoid filming shadows that could get in the way of your shot.
  • Don’t look directly into the camera unless intentional.
  • Skip messy or construction-heavy areas.
  • Don’t use your kids or grandparents in the videos.

We’ll also tag you in the videos we post, so be sure to update your social media handles on your publisher’s profile.

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